Services
1
Strategic Planning
Business Plan | Marketing Plan
What's the number one item needed to set your organization up for success? A strategic plan. Organizations working without an established plan with tangible goals may experience brand confusion, workplace culture challenges, and/or lack of growth.
MLT Strategy creates customized plans with the common theme of aligning operations across all departments through the establishment and promotion of strategic business objectives. Whether you're just starting up or have been in business for years:
Do you have a plan in place for achieving your strategic goals?
2
Project Management
Operations Executive
What's the biggest roadblock in achieving your business goals? The implementation of your strategic plans. Whether it's the lack of bandwidth of your current team or concerns over creating a long-term role for a short-term project, indecision leads to inaction.
MLT Strategy serves as a fractional Chief Operations Officer to ensure your team stays on the right track. Directing, managing, training, and even hiring can all be a part of a customized service role to best support you with achieving pre-defined strategic business objectives.
Do you have the right team in place to achieve your strategic goals?
3
Brand Alignment
Content Strategy
Branding is everything. It's not just what you say, but rather the way in which you say it and how you make others feel about your organization. From your mission, vision, and values, to your logo, website, and social media presence, each piece is a part of a whole with equal importance.​
MLT Strategy audits your current branding, then works with your team to create a customized alignment plan for ensuring your brand is
reflective of who you say you are, what you offer, and targeted to the audience that will support your strategic business objectives.
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Do all of the pieces of your brand align to achieve your strategic goals?
About
Margaret's passion is solving puzzles: she delights in analyzing each piece to discover its purpose, understanding how each distinct piece connects, and ultimately creating cohesion from chaos.
After graduating from Randolph-Macon College in 2005, she started her career in corporate advertising and marketing, focusing on marketing planning and brand
strategy. Margaret’s passion for organizational management was discovered during her tenure as director of programs for two Virginia-based non-profits, where she honed her skills in planning, leadership, and interpersonal communication. In 2017, Margaret returned to the corporate sector, enhancing her skills in organizational management by serving as vice president of administration for an information technology recruiting company, and later as a senior strategist for a marketing agency.
As it did for so many working parents, the pandemic prompted a professional evaluation, ultimately leading Margaret to establish MLT Strategy, LLC in June 2021. Margaret works directly with small business and nonprofit CEOs to identify specific challenges and opportunities, develop tailored plans following the discovery phase, and implement sustainable changes for strategic growth and stabilization.
Margaret's accomplishments have been recognized in the Richmond Times-Dispatch’s "Decision Maker" column, and she is a Leadership Quest graduate of Leadership Metro Richmond, Class of 2017. Margaret’s additional passions include all things Disney, unobstructed views of the ocean, and the correct usage of the Oxford comma. She currently resides in Richmond, Virginia with her family.
begin with the end goal
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